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Diageo: The African Growth Story is Being Recognised Now

President of Africa, Eastern Europe & Turkey says rate of change is faster than ever

Diageo Plc have experienced huge demand in Africa as the
rate of change in Africa exceeds that of Asia. That’s according to Nick Blazquez, President of Africa, Eastern Europe & Turkey at the world’s biggest distiller. He added that problems with the continent’s infrastructure made his perspective on potential growthglass half-empty and half-full situation.

Company CEO Andy Fennell added…

Most economists would say that now is Africa’s time… Growth won’t come without its bumps in the road… it’s a particularly exciting place to be.

Blazquez agreed…

The much-trailed African growth story is being recognized now, however, I think it will be inevitably bumpy.

To read our source article, click here.